AI strategist · educator · builder

Alex Greenshpun.

I help companies turn AI from a few promising experiments into work their teams can use every day. I also build the tools that make AI agents remember, stay secure, and cost less to run.

Alex Greenshpun

About

I make AI useful in the real world.

I spent 15+ years leading B2B tech marketing before AI became my day job. Now I help people and teams use it with more judgment, less noise, and systems they can actually rely on. I also build the tools I wish existed when I started.

Co-founder

We help marketing and GTM teams turn AI from scattered experiments into day-to-day ways of working. We teach the skills, redesign the workflows, and help teams build systems they can keep using without us in the room.

We also co-run 10x Marketers, a 2,000-member community for people learning what works with AI in practice.

Projects

Things I’m building.

I build tools that make AI more useful, and creative systems that turn ideas into art.

Total Recall

Proactive Memory for AI Agents

AI assistants forget the work as soon as a chat ends. Total Recall remembers the decisions, files, conversations, and patterns that matter, then brings them forward when they are useful. You just work. It keeps up, without asking you to maintain another system.

Explore ↗
Total Recall terminal

Token Optimizer

Make every token count

AI agents can only hold so much information at once. Token Optimizer finds the background clutter that wastes that limited space, protects important work when chats get compressed, and helps agents stay useful for longer.

★ 2,528 GitHub starsGitHub ↗
Token Optimizer masthead

Attention Span

Pay attention, not tokens

AI assistants bury the answer in walls of text. Attention Span is a set of drop-in output styles for Claude Code that change how it talks, not how it codes: answer first, plain English, easy to skim. Kinder on your focus, and it trims the output too, so you spend fewer tokens.

★ 1,398 GitHub starsGitHub ↗
Attention Span — a contented cat swatting a laser pointer through a storm of paper

anidoodle

Hand-drawn art, written as code.

Create hand-drawn illustrations, animations, motion graphics, explainer videos, launch videos, and interactive website UI. Choose from dozens of visual styles or teach anidoodle a new style from a reference. Each piece is drawn in code for consistent, scalable results.

★ 877 GitHub starsGitHub ↗
anidoodle logo illustration

Repo Forensics

Keep your agents secure

AI plugins, skills, and MCP servers can run with access to your files and credentials. Repo Forensics checks them for suspicious code before you install them, then keeps an eye on later updates too.

★ 191 GitHub starsGitHub ↗
Repo Forensics security scan

Outsourcerer

Use the right AI for the job

Most people pay for more than one AI tool but use only one at a time. Outsourcerer sends each task to the most suitable model, brings in stronger models to advise on important decisions, and shows what the work actually cost.

★ 171 GitHub starsGitHub ↗
Outsourcerer banner

In the Media

Talks, demos, and appearances.

A few places the work has shown up. Pick one to play.