---
title: About Alex Greenshpun
description: Alex Greenshpun's professional background, work, AI-agent tools, and creative coding projects.
canonical: https://alexgreenshpun.com/about
last-updated: 2026-10-10
---

# About — Alex Greenshpun

I am Alex Greenshpun, an AI strategist, educator, and builder. I spent 15+ years leading B2B tech marketing before AI became my day job. Now I help people and teams use AI with more judgment, less noise, and systems they can actually rely on, and I build the tools I wish existed when I started.

Most teams do not have an AI problem so much as a follow-through problem: a handful of promising experiments that never turn into how the work actually gets done. My focus is closing that gap, turning scattered AI experiments into dependable, day-to-day workflows a team can keep running without me in the room.

## 10x Company

I am co-founder of [10x Company](https://the10xcompany.ai/). We do AI transformation and implementation for marketing and go-to-market teams: we redesign the workflows and build durable AI systems the team keeps running on its own. We also co-run 10x Marketers, a 2,000-member community for people learning what actually works with AI in practice.

## Tools and creative systems I build

Alongside 10x, I build software for people working with AI agents, plus creative systems such as anidoodle. Availability and licensing differ by project:

- [Total Recall](https://total-recall.dev) — proprietary, proactive, local-first memory for AI agents, currently free during public beta.
- [Token Optimizer](https://github.com/alexgreensh/token-optimizer) — protects an agent's limited context window; source-available under PolyForm Noncommercial 1.0.0.
- [Attention Span](https://github.com/alexgreensh/attention-span) — answer-first, skimmable output styles for Claude Code; open source under AGPL-3.0.
- [anidoodle](https://github.com/alexgreensh/anidoodle) — creates illustrations, animations, motion graphics, explainer and launch videos, and interactive website UI in dozens of styles, including styles taught from a reference; open source under Apache-2.0.
- [Repo Forensics](https://github.com/alexgreensh/repo-forensics) — security scanner for AI plugins, skills, and MCP servers; source-available under PolyForm Noncommercial 1.0.0.
- [Outsourcerer](https://github.com/alexgreensh/outsourcerer) — routes each task to the most suitable AI model and shows the cost; source-available under PolyForm Noncommercial 1.0.0.

## Elsewhere

- [LinkedIn](https://linkedin.com/in/alexgreensh)
- [GitHub](https://github.com/alexgreensh)
- [X (Twitter)](https://x.com/alexgreensh)
- [Contact](https://alexgreenshpun.com/contact)