Essays

Podcasts and videos I've been on, written up in plain English, with the full transcripts.

A Workday From the Future: AI Agents That Run ThemselvesOn Medabrim Yazamut with Dekel Yakobovich. In Hebrew.I sit in front of one session while a squad of agents works in the background. What lets me step out of the loop is the architecture I build around them, and the same architecture is what changes a whole team.Read the essay
Use AI as Marketing InfrastructureOn Billy Banters with Billy Cina.Most marketing teams still switch AI on and off like a flashlight. The teams that wire it in, around shared context and human judgment, are the ones that pull ahead.Read the essay
Building the AI Marketing BrainOn the G-CMO Marketing Academy podcast with Yitzy Tannenbaum.Before any tool or agent, a marketing team needs a Marketing Brain: what it knows, how it works, and the judgment only its people bring. Build that, and every system on top gets smarter.Read the essay
She Built an AI Memory Layer Without Being a DeveloperOn SyntaxGTM with Tom Granot.I'm a marketer who wrote ten lines of Python and gave up. Then I got so tired of re-explaining myself to AI agents that I built them a memory, and learned that the people who feel a problem most can now build the fix.Read the essay
Total Recall: The Invisible Memory Layer for AI AgentsTom Granot's review of Total Recall on SyntaxGTM.Tom Granot runs up to 25 agent sessions a day across ten projects and can't remember what he told an agent two hours ago. His review shows what changes when the memory stops being his job.Read the write-up
Spend Fewer AI Tokens Without Losing QualityOn TrashTech with Omri Barak and Yoav Zucker. In Hebrew.I kept hitting my AI limits on a $200 plan, so I went looking for the waste. Most of it was sitting in my own setup, the cheap fixes were costing me quality, and what I learned became Token Optimizer.Read the essay